In this blog post, we’re delving into the incredible features that Salesforce Data Cloud offers. This platform is a game-changer for developers, providing them with a dynamic and active environment to unlock the true potential of their data. Data Cloud: A Dynamic Hub of Activity Say goodbye to static data lakes and hello to a […]
In today’s challenging sales landscape and tight budgets, architects play a pivotal role in supporting sales and business stakeholders. Bridging the gap between technology and business, architects can evaluate customer account health to identify and mitigate potential risks affecting the company’s bottom line. Understanding End-User Choice or Control: Assessing the degree of user engagement by […]
Delivering the right message to the right audience at the right time is exactly what new-age marketing is all about! Salesforce Marketing Cloud is an intelligent marketing automation and analytics software that helps marketeers in nurturing meaningful customer relationships. It supports many facets of Marketing like cross-channel strategies, campaign analytics, dynamic customer journeys, audience segmentation, […]
The outbreak of covid-19 has accelerated our behavioral shifts and consumers today are more aware of data privacy rights than ever before. As thought leaders are predicting a phasing-out of third-party cookies, business-to-consumer and business-to-business enterprises have started to march towards a first-party data environment that is both safe and cookieless! When most enterprises are […]
If you are running a business in 2022, you need to align your sales and marketing activities. No matter how unique and conflicting their work processes may be, sales and marketing share a single vision – To achieve business goals by converting potential leads into customers. In this blog, we have elaborated on the benefits […]
Whether it is marketing, sales, or customer service, AI is the new lifeline for all the departments in any company and we also know that it is going to live with us forever. Bots aren’t human replacements. Tech support for humans and human knowledge for tech goes hand in hand. Out of all the AI-infused […]