In this blog post, we’re delving into the incredible features that Salesforce Data Cloud offers. This platform is a game-changer for developers, providing them with a dynamic and active environment to unlock the true potential of their data.

How Data Cloud works with data sources, and how to connect, prepare, harmonize, and activate

Data Cloud: A Dynamic Hub of Activity

Say goodbye to static data lakes and hello to a whole new world of possibilities. Data Cloud, built on the robust Hyperforce platform, allows developers to effortlessly bring in data from various sources, whether it’s through real-time streams or batches. With the agility of Hyperforce, Data Cloud can handle large volumes of data, capturing events within seconds of their occurrence.

Imagine being able to capture every customer interaction in real-time – from email clicks to app navigation and product views. Data Cloud makes it possible, giving you valuable insights into customer interests and predicting potential purchases.

Data Cloud is Integrated

The true power of data lies in its usability, and Data Cloud makes integration a breeze. It seamlessly connects with major cloud providers like Google Cloud Storage, Azure Storage, and Amazon S3, as well as Salesforce itself. In just a few clicks, you can establish connections and visualize all data streams contributing to a comprehensive customer view.

A graphical view of data model objects and how they connect in Data Cloud.

Unlocking New Insights with Data Cloud and Tableau

Gone are the days when data was confined to marketing. With Data Cloud, you can extend its utility to platforms like Amazon Ads and Google Ads through Activations and Activation Targets. The native Data Cloud connector in Tableau enables the extraction of new insights, further accelerated by out-of-the-box Tableau Accelerators. The synergy between Data Cloud and Tableau empowers developers to embed AI-powered insights seamlessly into their preferred applications.

A graphical view of data model objects and how they connect in Data Cloud, including a Tableau dashboard with insights.

Automating Workflows with Data Cloud

But wait, there’s more! Data Cloud seamlessly integrates with Salesforce using data actions and platform events, making it accessible in flows through various data actions available in Salesforce Flow. From publishing calculated insights to running prediction models, the possibilities are endless. The versatility of Flow extends to fetching and storing data for use in other parts of the flow, streamlining your workflow like never before.

Data Cloud Actions available in Flow

Embrace a World of Possibilities

With strategic partnerships with industry giants like Amazon, Google, Snowflake, and Meta, Data Cloud opens up a world of possibilities. These partnerships continue to grow, making your data more actionable than ever before.

Data Cloud and AppExchange partners

Ready to explore the limitless potential of Salesforce Data Cloud? It’s time to turn your data into a catalyst for innovation and actionable insights.

Image Credits: Image sourced from Salesforce Developer Blog, written by Danielle Larregui & Muralidhar Krishnaprasad.

 

Unlock the power of Salesforce Data Cloud today and revolutionize your data management! Explore its features and see how it can transform your development process. Get started now!

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